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Summary
April 15, 2005 - Ventana Research believes that much of the focus on the innovation
process has been on the middle phase, which we call "converting innovation".
Increasingly focus is being placed on the "front-end" of innovation, which we
call "generating innovation". However we should not forget that the innovation
process also has a "back-end", which we call "realizing innovation". A holistic
view of the innovation process must recognize that the innovation process has
both a front and back end.
The generating innovation phase comprises the complimentary activities of vigilance and creativity that are used to generate the idea assets that feed into the converting innovation phase. Vigilance is a reactive activity for generating ideas from external environmental scanning and internal feedback analysis, whereas creativity is a proactive activity of generating ideas from individual, team or whole system activities such as brainstorming, Appreciative Inquiry and Open Space for example. While many larger companies already have a great deal of technology supporting front-end innovation in place, they may not be fully leveraging this technology for innovation purposes in particular.
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