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Operational Business Intelligence
(6/15/2004) Ascet Volume 6
By Eric Rogge, Ventana Research
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Summary

June 8, 2005 - The Ventana Research study on BI for Operational Performance indicated widespread use of business intelligence for operational use across the organization including finance. Our research found that deployments varied in size from very small to over 10,000 users. Furthermore, a large percentage of organizations accessed these operational BI applications on a daily or hourly basis, indicating that they were likely mission-critical. Among the most common operational BI applications, performance monitoring, issue management and customer/product 360 degree views stood out. The use of BI to monitor and improve operational and financial performance and management of specific operations areas will strategic for many organizations. Ventana Research expects operational use of BI to accelerate and expand in previously unrealized ways and we anticipate that operational BI will become a major focus in global organizations in 2005 and beyond.


In 2003, Ventana Research began the research of business intelligence technology to improve business operations and to enhance the effectiveness of individuals. Based upon initial quantitative and qualitative research (“Operational Performance Management” and “Business Intelligence for Operational Performance”) where Ventana Research examined the market''s maturity, adoption rates and key trends. In these two research studies have examined over 1000 organizations, making the research effort the most definitive exploration of the the importance and relevance of leveraging BI in operational tasks and roles.


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