September 15, 2005 -- The software market continues to consolidate. The announcement by Oracle that it will purchase CRM applications provider Siebel is the beginning of the final phase of the commoditization of the transaction-centric CRM and ERP applications market. The acquisition, if completed, will impact significantly the future direction of CRM efforts. More importantly, it will limit global organizations' vendor choices to Oracle or SAP, while providing some room for Microsoft Business Solutions and smaller suppliers Onyx and salesforce.com to service larger organizations. Organizations that currently own or plan to purchase upgrades or new applications from Siebel should take precautionary measures to mitigate their financial and operation risk, Ventana Research believes this event provides a useful opportunity for organizations to reassess their planned IT investments in CRM to ensure they are on track to deliver value by improving the operational and financial performance of their businesses.

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