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Summary
October 17, 2005 - Salient Corp. offers integrated business intelligence (BI)
applications for operations. Through 20 years of technology investments and
development, Salient has created a BI platform that provides analytics and reporting
capabilities and integrates directly into enterprise resource planning, supply
chain management and customer relationship management systems. Ventana Research
believes solutions like Salient’s provide a single, simplified platform for
delivering BI for Performance Management.
Salient got its start by offering a price-and-margin application sold to soft-drink bottling companies such as Coca-Cola, Pepsi and Royal Crown. Dealing in high product and transaction volumes and low profit margins, these businesses had to react quickly to changes in markets and operations while responding to fluctuations in consumer demand. To do all that, they needed both aggregate and granular views of customers, suppliers, assets, products and service performance. Additionally, they needed situational intelligence – that is, information for decisions on pricing, volume and promotions that had to be made in the field at the retail customer’s site.
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