March 28, 2006 - Information Resources, Inc., a pioneer in market research and decision support software for the consumer packaged goods (CPG) industry, recently held its annual Reinventing CPG Summit in San Francisco. IRI executives asserted that CPG manufacturers and retailers need to collaborate and adapt to the new demands of consumers who will determine where and when they will be influenced and purchase products. The CPG industry has been reluctant to adopt technology for applying analytics and to collaborate interactively with retailers, and it has been reluctant to utilize IRI’s new software. IRI’s products have evolved significantly in the last two years, building on a robust analytics platform from one of its software partners, SymphonyRPM. Ventana Research advises CPG companies that want to manage better their business and performance in brands, products and relationships with retailers to re-examine software like that from IRI.

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