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May 18, 2006 - Kinaxis has announced a new Web-based, on-demand service for its RapidResponse product line. In partnership with IBM Global Services, Kinaxis will offer software as a service (SaaS) to address some of the critical supply chain challenges facing OEMs, manufacturers and distributors that source and sell their products globally. The new offering securely connects RapidResponse to supply chain data residing in disparate systems, enabling an aggregated, multiple-enterprise view of the brand owner’s business. Ventana Research thinks Kinaxis is pursuing the right strategy in evolving its software into a package that easily integrates supply and demand data in real time from multiple tiers of the supply chain. However, the company needs to continue to differentiate its software and demonstrate its value in the growing market for sales and operations planning (S&OP) software applications.
Globalization is changing the way manufacturers and distributors operate their supply chains. Outsourcing, contract manufacturing, shorter lead times and more regulations are the new facts of life, and company managers are struggling to respond adequately to them. In many extended enterprises, each business link in the supply chain operates with a different set of plans and assumptions, and systems and processes are not well-integrated. Thus, managers must respond to escalating demands despite limited visibility into and control of these systems. To regain both, organizations must augment their supply chain management (SCM) platforms with niche applications that help cope with the growing complexity of managing global supply chains. Kinaxis offer such an application.
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