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Rethinking liquid logistics can offer significant investment returns. The key is in viewing
liquids as a fluid product instead of a nonliquid product in standard discrete packaging.
Acommon supply chain misconception equates “liquids” with
“process industries.” A huge opportunity for discrete and service
industries lies in recognizing the quantity of liquids that flow
through these industries and exploiting the operational, financial
and strategic benefits that liquid-oriented logistics offers. Since supply
chain networks for liquid products are fundamentally different
from those for discrete products, and the act of architecting the liquid
product supply chain network is a critical success factor in gaining
full advantage from the differences.
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