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Adoption of RFID across industries has avoided the lowest points of the typical hype/
disillusionment curve that most new technologies experience. Now that implementation is
under way, the next step is to perform the thorough analyses required to achieve full value.
Last year I wrote an article for ASCET that described the adoption
of RFID in the context of other technologies that have struggled
to gain acceptance before they take shape and deliver on their
potential. It’s common with all technologies ranging from railroads
to electric motors and is particularly common in information technology
for hype to enter into the equation before the technology is
mature enough for broad adoption. As the philosopher said, history
repeats itself, and that was clearly the case with RFID last year as
the subject was being discussed nonstop in conferences across
multiple industries, but in most cases very few had piloted it, yet
alone deployed RFID in a solution. The situation was being fueled by
mandates in the retail industry, the U.S. Department of Defense and
regulatory agencies that required suppliers to start tagging pallets or
items. My concern a year ago was that the combination of too much
talk and not enough action often results in a backlash that is as
unwarranted and sometimes more pronounced than the hype. I was
concerned that some executives who are not as close to technology
as I have been would be disappointed if the early experiences were
negative, and the backlash would slow down the adoption of this
important technology.
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