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The race to the finish line in the e-business world will go to the quickest to effectively leverage electronic connectivity, especially via the Internet, to establish value-adding positions, and to maintain control of roles taken within e-supply chains.
It is widely believed that the company that is most closely aligned to consumers or end-users at the point of sale will eventually become the channel master and control its supply chain. During the past few decades, power has shifted away from manufacturers and toward retailers in Consumer Packaged Goods (CPG) and end-users in Industrial Goods industries. However, electronic connectivity afforded by the Internet is now expected to drastically change supply chain control. Innovative companies, termed by AMR Research as "E-Supply Chain Innovators" (eSCI), will gain control by reconfiguring their supply chains, using new e-business technology to connect to trading partners in real time.
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