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RFID technology will be a critical tool for combating drug counterfeiting and
improving public safety. The question for pharmaceutical companies is where
to start and how best to deploy RFID technology in complex supply chains. This
article examines some of the key considerations and opportunities for RFID solutions
in the pharmaceutical supply chain.
Symptoms of a Problem
The World Health Organization has estimated that from 5 to 8 percent of the
trade in pharmaceuticals worldwide is counterfeit. Given that the pharmaceutical
market is over $500 billion worldwide, counterfeiting is clearly a multibillion-dollar
problem. Worse, it’s a problem that can affect the health and safety of the
millions of people who – knowingly or not – purchase counterfeit pharmaceutical
products.
The U.S. Food and Drug Administration (FDA) stated in its February 2004 anticounterfeiting
report that RFID represents one of the most important tools to help improve
the safety of the drug supply chain. Taking it a step further, the FDA has asked
pharmaceutical industry players to pilot track-and-trace solutions based on
RFID and related technologies such as mass serialization and electronic drug
pedigrees by the end of 2007.
Stronger requirements to safeguard the drug supply chain are coming. States,
with Florida leading the way, are legislating pharmaceutical product tracking
and tracing through the accumulation of a product pedigree, which details specifics
about the supply chain history of each drug shipment. Foreign countries, with
Italy leading the pack, are also moving in this direction. More state and perhaps
national legislation is sure to follow.
In addition industry associations such as the Healthcare Distribution Management
Association (HDMA) have published position statements advocating the accelerated
adoption of electronic track and trace using EPC tagging. Specifically, the
HDMA calls for adoption at the case level by the end of 2005 and at the selling
unit level by 2007. At the same time, RFID standards groups such as EPCglobal
are quickly exploring what standards and new practices need to be established
to adopt electronic track-and-trace technologies throughout the supply chain.
Prescription: RFID-Based Product Authentication and Drug Pedigree
The combination of an attractive, high-dollarvalue target and the relative
ease of access to the supply chain puts this industry at high risk economically
and legally. Therefore, investment in improved drug counterfeiting countermeasures
such as RFID and related technologies is not only a good business decision,
but will become mandatory.
Key industry players are already beginning to invest considerable energy and
money in deploying RFID. For example, Pfizer announced in November 2004 that
it will put RFID tags on all saleable units of Viagra sold in the U.S. by the
end of 2005; GlaxoSmithKline has made a similar pledge; and Merck, Novartis
and other companies are running a trial that tags individual items to detect
dispensing errors and counterfeit drugs before they reach patients.
In fact because many of the large pharmaceuticals are working on multiple RFID
projects, Sun Microsystems is helping companies develop a global RFID approach
and architecture. Rather than implement separate solutions for each RFID project,
we’re establishing common shared services and infrastructure that can be used
by different RFID applications. As volumes increase and multiple projects come
online, a more planned approach helps companies better manage data volumes and
leverage enterprise services such as role-based security and back-end integration.
Tackling the Complexities of the Pharma Supply Chain
Specific aspects of the pharmaceutical supply chain can make any type of track-and-trace
solution very complex and challenging. The worldwide supply of pharmaceutical
products represents a unique case of the manufacturing- distribution-consumption
supply chain.
In a general sense pharmaceutical products follow a similar supply path as
other retail products. But drugs typically follow a more disjointed supply chain
than other manufactured items, often being sold from one distributor to another
to balance stocking levels (as many as 10 distributors or wholesalers may handle
a drug before it finally gets to a retailer or end user). A given distributor
may carry up to 40,000 stock keeping units. And drugs are often repackaged within
the supply chain. Maintaining pedigrees on this volume and variety of product
can be overwhelming with current identification and tracking methods.
While bar code solutions may cost less in the short term, there are a number
of shortcomings, compared with RFID, that limit their effectiveness over time.
For example:
- RFID has the capacity to store larger amounts of information and can be
read far faster than bar codes (40-plus reads per second, compared with one
to two for bar codes), and requires far less human involvement.
- Bar codes require a direct line of sight to be read, while RFID tags do
not. In addition, the bar code must be able to survive on multiple types of
printed media in harsh conditions, sometimes over long periods of time.
Technological Underpinnings: EPC-Enabled Authentication, Track and Trace
Subsequent to manufacture, pharmaceutical safety depends on critical supply
chain controls. “Track and trace” attempts to address some of the safety and
security issues. For example, pharmaceutical products often require strict control
of storage/transportation environments such as temperature. Also, products may
have expiration dates beyond which the product should not be dispensed. Track-and-trace
processes offer the documentation needed to ensure these safety requirements
are met.
However, track and trace in our current environment can be relatively ineffective.
For the most part, track and trace is reactive instead of proactive due to the
reliance on manual procedures and storage of information on paper. Therefore,
the most frequent application of track and trace occurs in drug recalls – where
there is an imminent health risk.
Through the use of EPC technology, products can be tracked and traced more
easily. Any person who has access to information along the supply chain can
find out the historical background on a particular drug, as well as its current
location. EPC technology verifies information at every point along the supply
chain, which helps ensure product integrity.
EPC technology employs RFID tags, which are physically placed on vials or bottles,
drums, boxes, cases and pallets at the beginning of the supply chain. RFID tags
are read by RFID readers, which can be placed at fixed locations such as dock
doors or can be used in handheld form. The readers and tags collect and convey
information all along the supply chain.
In EPC verification, goods are scanned and status is checked. Status can come
back as okay, expired or recalled. As products move through the supply chain,
the RFID tags enable them to be tracked. Information is gathered about the current
location of the shipment and other vital statistics. Figure 1 is based on work
Sun did with MIT Auto-ID Center (now MIT Auto-ID Labs) to investigate opportunities
for securing the pharma supply chain.

In addition to EPC tagging, mass serialization can be used in multiple ways
to track and trace products. One example is the use of randomly generated serial
numbers, which also provide an authentication mechanism since the codes are
essentially impossible for counterfeiters to guess. At established points in
the distribution network, the serial number is verified against a database of
authentic codes.
Authentication can also be done at the consumer level. For example, the consumer
could enter the code using the Internet or a telephone to ensure that the product
is genuine. In either case, if there are multiple hits of the same number, you
may have a problem within the supply chain.
Pedigree Management: Smarter With RFID
The combination of origin data and chain of custody data is referred to as
the electronic pedigree. Sun has partnered with SupplyScape, the leading provider
of pharmaceutical electronic pedigree solutions. Figure 2 shows a simplified
yet typical pharmaceutical supply chain (including repackaging) using EPC and
RFID technology to manage pedigree data.

Products leaving the manufacturer ship with initial data in the EPC and in
the manufacturing database. This EPC tag contains a unique serial number which
can be linked to the lot number, unique product type NDC identifier and manufacturer.
Implicitly this data back references, at a minimum, raw material sources and
lots, date of manufacture, location of manufacture and shipment date.
The shipment is received by the wholesaler, who authenticates the shipment
and eventually ships the product to the second wholesaler. The first wholesaler
adds information to the pedigree which includes at a minimum, where shipment
originated, name of wholesaler, quantity/container size, location, the date
of receipt and certification that authenticity was verified (digital signature).
When the product is reshipped to the next wholesaler, additional pedigree information
is logged and then provided in advance to the next handler. Typically, this
would include certification of authenticity upon shipment, date of shipment,
conditions of storage (if needed) and new quantity and package information since
often the original received shipment would be broken down and repacked for shipment
to multiple destinations.
Sun’s RFID Industry Solution Architecture
Sun is now building a series of RFID industry solution architectures (ISAs).
These architectures are detailed guidelines that provide a strong, tested design
that can be used to meet immediate requirements while laying a foundation for
long-term business benefits.
The Sun RFID Pharmaceutical ISA solution includes products and technologies
from Sun and its partners:
- Sun Java System RFID Software, including an event manager and information
server, which collects, filters and logs RFID tag data. It complies with the
latest applicationlevel events and EPCglobal specifications, and includes
a browser-based, centralized management system that provides a view of the
RFID network.
- RFID readers, which scan RFID tags and pass the information along to the
Java System RFID event manager.
- RFID printers and applicators, which are capable of programming the RFID
tags with the appropriate data.
- Integration middleware, which forms the conduit that takes data from Java
System RFID software to the enterprise integration system application.
- Electronic pedigree application, which enables creation and maintenance
of certified drug pedigrees, either for one or multiple parties in the supply
chain.
- Product authentication services, which enable authorized supply chain partners
and customers to verify a particular product EPC over the network.

Sun offers other RFID solutions such as the Sun Java System Tag and Ship offering,
which provides a retailer/Department of Defense mandate compliance solution.
Customers can use the same RFID middleware foundation to address all their RFID
applications, including electronic pedigree.
RFID technology is still emerging, and the full spectrum of benefits of RFID
will not be realized for several years. Establishing the base RFID infrastructure
today is a critical first step and a key driver for total supply chain adoption.
RFID is more than an exciting technology; it is an opportunity to improve supply
chain efficiency and more importantly, public safety.
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