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On the Map: Location Technology Goes Mainstream
(9/13/2005) Ascet Volume 7
By Joe Francica, Directions Magazine
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Location technology is poised to integrate with mainstream enterprise computing and the range of benefits for business are just beginning to emerge.


Business information analysis is at a crossroads. Saddled with an overabundance of data, corporations struggle to distill terabytes of information so that C-level executives and business process managers can make credible and effective decisions. Much of these data are associated with a location. Customer information files often contain a name and address; packages need to be delivered to a distribution center; and with the onslaught of RFID tags, pallets and products will be tracked from warehouse to doorstep. Yet, how will this information be retrieved, who will retrieve it and how will it be factored into decisions affecting distribution, logistics, site selection, marketing, human resources and even finance?


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